1.Introduction
Seraphim Realtors Prestige ("Seraphim," "we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect information you provide when you interact with our Facebook and Instagram advertisements, lead forms, website (www.seraphimprestige.co.za), or when you otherwise contact us regarding the sale, purchase, or valuation of property.
This policy is issued in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) of South Africa.
2.Who We Are
Seraphim Realtors Prestige is a property practice operating in Stellenbosch, Helderberg, and the Northern Suburbs of Cape Town, South Africa.
Contact details (Information Officer / primary contact):
Tanswell Davidse, Property Practitioner
Phone: 084 032 7505
Email: tanswell@seraphimrealtors.co.za
Website: www.seraphimprestige.co.za
3.Information We Collect
When you submit a lead form through Facebook or Instagram, visit our website, or contact us directly, we may collect:
- Full name
- Phone number
- Email address
- Property address
- Selling timeframe / intent (e.g. "within 3 months," "just curious")
- Any additional information you voluntarily provide when we contact you (e.g. property details, budget, preferences)
If you visit our website, we may also collect standard technical information such as IP address, browser type, device type, and pages visited, via cookies or similar technologies (see Section 8).
4.How We Collect Information
We collect personal information:
- Directly from you, when you complete a Facebook/Instagram Lead Ad form, contact form, WhatsApp message, phone call, or email
- Automatically, through cookies and similar technologies when you visit our website
- From Meta Platforms, Inc. (Facebook/Instagram), when you submit an Instant Form through one of our ads — Meta shares the information you enter in that form directly with us
5.Why We Collect Your Information (Purpose)
We use your personal information to:
- Provide you with a property valuation
- Contact you regarding the sale, purchase, rental, or marketing of property
- Follow up on your enquiry via phone, WhatsApp, SMS, or email
- Send you relevant market updates, provided you have not opted out
- Improve our marketing and better understand which advertising is effective
- Comply with legal, regulatory, or contractual obligations (e.g. FICA/property transaction requirements, where applicable)
We do not use your information for any purpose unrelated to property services without first obtaining your consent.
6.Legal Basis for Processing
We process your personal information on the following grounds under POPIA:
- Consent — you voluntarily submitted your information via our lead form or otherwise
- Legitimate interest — to respond to your property enquiry and provide the service you requested
- Legal obligation — where required by property or financial sector regulation
You may withdraw consent at any time (see Section 10).
7.How We Share Your Information
We do not sell your personal information. We may share it with:
- Meta Platforms, Inc. — as the platform through which the lead form is submitted, subject to Meta's own Privacy Policy
- Service providers who assist us in operating our business (e.g. CRM tools, email/SMS/WhatsApp communication platforms), bound by confidentiality obligations
- Legal or regulatory authorities, where required by law
- Affiliated professionals directly involved in facilitating your property transaction (e.g. conveyancing attorneys, bond originators), only with your knowledge and where relevant to your enquiry
We do not share your information with unrelated third parties for their own marketing purposes.
8.Cookies and Tracking
Our website and Facebook/Instagram advertising may use cookies, pixels, or similar tracking technologies to:
- Measure ad performance
- Understand website usage
- Retarget visitors with relevant advertising
You can control cookie preferences through your browser settings. Facebook's use of data collected via its Pixel and Lead Ads tools is governed by Meta's Privacy Policy and Meta's Business Tools Terms.
9.Data Retention
We retain your personal information only for as long as necessary to:
- Fulfil the purpose for which it was collected
- Comply with legal, accounting, or reporting requirements
If you have not engaged with us or responded to follow-up communication, we will retain your details for a reasonable period for market update purposes, unless you request deletion sooner.
10.Your Rights Under POPIA
You have the right to:
- Request confirmation of whether we hold personal information about you
- Request access to the personal information we hold about you
- Request correction or updating of inaccurate or outdated information
- Request deletion of your personal information, subject to any legal retention requirements
- Object to the processing of your personal information for direct marketing purposes
- Withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal
- Lodge a complaint with the Information Regulator of South Africa if you believe your information has been mishandled
Information Regulator contact details:
Website: www.justice.gov.za/inforeg/
Email: complaints.IR@justice.gov.za
To exercise any of these rights, contact us using the details in Section 2.
11.Security
We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, alteration, or disclosure. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
12.Opting Out of Marketing Communication
You may opt out of receiving market updates or promotional communication at any time by:
- Replying "STOP" or "UNSUBSCRIBE" to any SMS/WhatsApp message
- Emailing tanswell@seraphimrealtors.co.za with your request
- Calling 084 032 7505
We will process opt-out requests promptly.
13.Third-Party Links
Our advertisements or website may contain links to third-party sites (e.g. Meta, property listing portals). We are not responsible for the privacy practices of those third parties, and encourage you to review their respective privacy policies.
14.Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will reflect the most recent revision.
15.Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
Tanswell Davidse
Seraphim Realtors Prestige
Phone: 084 032 7505
Email: tanswell@seraphimrealtors.co.za
Website: www.seraphimprestige.co.za
Service areas: Stellenbosch, Helderberg, Northern Suburbs